Ground Up Joins Adopter's Scaling Green Tech Podcast

We were thrilled to join the latest episode of the Scaling Green Tech podcast, hosted by the team at Adopter.

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In the episode, “Rhea Dabriwala and Naveen Shivalingam - Turning Agricultural Residue into Climate Solutions”, we sat down with hosts Matt Jaworski and Katherine Keddie to share the story behind Ground Up - and why we believe biochar is the foundation for a new generation of carbon markets.

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We talked through our journey from a university accelerator to building industrial-scale biochar hubs across India, and how agricultural residue could unlock up to 1 billion tons of CO₂ removal every year. We also explored what Carbon Market 2.0 looks like, why trust and transparency are non-negotiable, and how carbon removal can unlock economic, social and ecological value for millions of smallholder farmers.

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Recording this episode was a valuable moment to reflect on the scale of what we’re building - and the urgent road ahead to deliver a carbon removal solution rooted in local impact, with truly global potential.

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Listen to the full episode here: https://www.adopter.net/knowledge-hub/episode-5-rhea-dabriwala-and-naveen-shivalingam---turning-agricultural-residue-into-climate-solutions

To learn more about Adopter and their marketing work with scaling green innovators, visit: https://www.adopter.net

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